Nelson & Co. is a company powered by a simple promise: We Will Do What We Say We Are Going To Do; every time. We will deliver old-fashioned straight truth to our customers, to our associates, to our vendors, and to ourselves. We will not make promises we cannot keep. We will do our best to make every experience a positive one. Imagine if every company actually achieved this; it wouldn’t sound so extraordinary. But it is extraordinary because it is so rare these days.

This feature gives an advantage that isn’t hard to figure out, but is uncommon to find these days. Our customer promise is part of the values we live everyday. In order to articulate these values, our core ethos is listed below. This ethos is our bond with each other as well as our vow to our customers, our vendors, our neighbors, and our community.

  1. Customercentric - We believe the relationship with each customer is the most important service we can provide. There is nothing more important than recognizing and serving the real needs of a customer. 
  2. Business is People - The single most valuable asset our company enjoys, and our most powerful competitive advantage, is the people who work with us. Every thought, decision, and choice made by our company will consider fully the health, welfare, morale, and safety of every person involved. 
  3. Pride - We are proud of the company that we build together and will strive to get even better everyday. 
  4. Integrity - Every action and decision will be made with the utmost of Integrity. If it can’t be done, it won’t be said. If it can’t be said, it won’t be done. 
  5. Environment - We fight to protect; and recognize the cultural, financial, and operational value of sustainable practices. We pledge maximum attention to the needs of people, wildlife, and nature. 
  6. Dependability - Our Company can deliver. Each of our customers can depend on us to make-good on every promise; every time. 
  7. Diversity - We believe that a human being is judged by their action and character. Whatever physical traits they display or lifestyles they choose have zero bearing on their value. We pledge equal opportunity to all whom we encounter. 
  8. Value - We strive to offer more than mere goods or services in exchange for dollars. Our goal is to deliver real value to our customers and enrich their lives in a way that far exceeds the money they trade with us. 
  9.  Innovation - We value new ideas. No matter its origin, a good idea deserves credit and the chance to be explored and developed. Credit will always be given to the source of all good ideas.